Oklahoma Gas & Electric Named Utility Customer Champion
Market Strategies International has named Oklahoma Gas & Electric a Utility Customer Champion in its recently announced Utility Trusted Brand & Customer Engagement™ study. OG&E achieved the Utility Customer Champion designation after receiving a score of 745 on the ECR index, a score that put OG&E at no. 9 of 62 electric utilities across the country. The scores are based on interviews with nearly 60,000 residential customers of electric, natural gas and combination utilities.
“We’re proud to once again receive recognition from MSI/Cogent as a Utility Customer Champion, and we know it’s not a designation that we just happened into,” said Vice President Sales & Marketing Ken Grant. “OG&E has made deliberate efforts over the last several years to increase customer engagement and product experiences. We’ve committed to improving our website to enhance the services customers receive; we’ve grown our presence on social media to meet customers where they are; and we have a strong commitment to our value of public service, which helps grow and strengthen our communities.”
In a recent press release announcing the list of Utility Customer Champions, Market Strategies International said the study found 46 utilities that established the industry’s strongest ECR scores and as such are “mastering customer engagement.”
This is the third year for the study, which benchmarks and trends 130 utilities using an Engaged Customer Relationship (ECR) tracking index. The ECR index includes attributes of Brand Trust, Product Experience and Operational Satisfaction.
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