Vortex expands pipeline rehab capabilities with PrimeLine acquisition

The Vortex Companies, a global provider of trenchless infrastructure rehabilitation solutions, has acquired PrimeLine Products, Inc., a national supplier of trenchless technologies, equipment, and materials serving the plumbing and utility markets. 

The acquisition strengthens Vortex’s position in the small-diameter pipeline rehabilitation segment through its MaxLiner division and expands its reach across North America. PrimeLine is known for its portfolio of products that include drain cleaning and cutting equipment, pipe seals, point repair systems, foam grouts for inflow and infiltration prevention, soil stabilization solutions, and small-diameter lining systems.

“This acquisition is a perfect fit for our MaxLiner division and supports our long-term strategy for the small-diameter segment of the trenchless rehabilitation market,” said Mike Vellano, CEO of Vortex Companies. “PrimeLine’s expertise, product line, and customer relationships align well with our mission to deliver world-class trenchless solutions.”

Under the terms of the acquisition, PrimeLine founder Andy Rothenberg will remain as an advisor during the transition, while Mason Rothenberg will serve as general manager to lead integration efforts.

Vortex Chief Strategy Officer Ram Vela said the move reflects the company’s continued commitment to meeting demand in the growing small-diameter trenchless market.

Since its own acquisition by Vortex in 2023, MaxLiner has expanded its rehabilitation offerings to include turnkey solutions covering pipe preparation, cleaning, lining, and contractor training. Earlier this year, MaxLiner also opened a new headquarters in Charlotte, North Carolina, to improve customer access and hands-on training support.

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