Hyundai names Mike Ross COO to oversee North American operations
HD Hyundai Construction Equipment North America has promoted Michael Ross to chief operating officer, expanding his responsibilities to include oversight of the company’s day-to-day operations and operational strategy across North America.
Ross joined Hyundai in 2020 as vice president of construction equipment sales, bringing more than two decades of experience with construction equipment manufacturers. Over the past five years, he has held progressively senior roles, most recently serving as senior vice president overseeing sales, service, product and marketing.
In his new role, Ross will work alongside Hyundai North America President and CEO Stan Park to support operational execution, dealer network development and continued expansion of product and parts support. Company officials credited Ross with helping guide Hyundai through the COVID-19 period while supporting growth initiatives across its dealer and service footprint.
Before joining Hyundai, Ross spent 24 years in the construction equipment sector, advancing from territory sales management into senior product and operations leadership roles. He is also a U.S. Army veteran and a graduate of the U.S. Military Academy at West Point, where he earned a degree in economics.
Hyundai said the leadership change reflects its focus on strengthening operational performance as the company continues to expand its presence in the North American construction equipment market.
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