August 2025 Vol. 80 No. 8
Business
Business people: Leadership moves at Bobcat, DEVELON and more
Bobcat
Bobcat Company appointed Laura Ness Owens as chief marketing officer (CMO). In this newly established executive role, she will lead global marketing, brand, customer experience and corporate communications strategies for the organization.
Since joining Bobcat in 2003, Ness Owens has held a variety of senior leadership roles spanning marketing, communications, brand management, dealer development and commercial training. Most recently, she served as vice president of global brand and communication, and North America marketing. Her earlier career includes experience in government administration, political communications, special event management, campaign management and public policy.
As part of its strategic evolution, Bobcat is also promoting two key marketing leaders to further strengthen its brand and market presence:
- Kristen Hintermeyer was promoted to vice president of North America marketing. A 20-year Bobcat leader, she brings a strategic, data-driven approach to media and channel planning, digital strategy, product marketing, data analytics and brand building. In her new role, she will steward the Bobcat brand in North America while driving demand for its iconic products and services.
- Lanelle Vasichek was promoted to senior director of global brand. A strategic marketing and experiential leader, Lanelle brings bold vision and creative leadership to the iconic Bobcat brand. In her new role, she will lead global brand strategy and stewardship, with a focus on customer experience, brand activation, campaign development, strategic partnerships and licensing.
DEVELON
Woohyun (WH) Kim has been appointed CEO of DEVELON North America (HD Hyundai Infracore North America) and the DEVELON brand of heavy and compact construction equipment. He brings extensive experience in leadership, sales and finance to his new role.
Most recently, Kim served as director of sales operation and programs for the DEVELON brand.
From January 2023 to December 2024, he was the director of commercial planning and sales operations. In that capacity, he helped lead sales planning, product management, financial planning and remarketing. Additionally, he was responsible for opening the new North American Customer Utilization Plant near Savannah, Georgia.
Kim’s career with Doosan and then HD Hyundai Infracore spans 25 years in sales, business management and human resources. His roles included sales and leadership positions in Seoul, South Korea; Dubai, United Arab Emirates; and Atlanta, Georgia. He began his career with Doosan in December 2001 as a human resources manager.
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